NOVOGEN
NovoGen offers whole-body low-level laser therapy via an infra-red light bed. The logo brief was to communicate power and light energy, also mitochondrial healing capability, but not in a medical sense. The client was sensibly being cautious about making medical claims. The bed itself glows red when in use, so it made sense to use a deep red with some rich charcoal for contrast and to establish trust around relatively new technology. 
+ Art Direction + Design + Copywriting + Signage + Marketing Material

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