Fibre King Pty Ltd came to me as a small-medium sized Brisbane engineering firm wanting to expand its export business and double turnover, without any extra shareholder investment.

We put together an ambitious brand strategy and as a team effort, followed it to its end. Within five years, Fibre King:

• rolled out a full brand update,
• established an international brand and manufacturing operations,
• launched an export brand,
• reached its goal of becoming a preferred supplier to world's largest corporations,
• and more than tripled its turnover organically.

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The Nutritional Therapy Association is based in the United States and offers unique training in the foundations of human health.

The NTA required a brand update in order to expand into and compete in the Australian market. This was achieved by:

+   adjusting the existing logo and brightening up the colours
+   art directing a new library of images
+   adjusting the copy writing style
+   a responsive website and strong social media presence

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